What Is Digital Marketing? A Small Guide to Marketing in Today’s Digital World
In the world of business and branding, going digital is all the buzz. therefore simply what’s digital marketing and how will we tend to use it to grow our businesses?
What is Digital Marketing?
Digital marketing is that the advertising and promotion of businesses and their brands through digital media channels.
Digital media, at the instant, includes websites, social media, radio, television, mobile and even kinds of traditionally non-digital media like billboards and transit signs. basically any marketing media that’s delivered electronically is considered digital marketing.
This leaves only varied forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all getting down to connect with their digital counterparts.
With things like landing pages, QR codes, web banner advertising, on-line directories and text codes, ancient marketing and advertising nearly always features a digital marketing affiliation.
Why The Focus on Digital Media?
The shift to digital media is being driven by marketing companies, business owners and customers alike. The ever-increasing demand to indicate quantitative results makes going digital a dream for the digital marketing agency.
Most of digital media, as well as websites, social media & mobile advertising is far easier to trace than traditional marketing like print advertising.
For business owners, several types of digital advertising are very low price. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low value alternatives to print advertising and direct mail.
These digital channels are accessible to businesses of any size, and facilitate to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For customers, the quick pace of life makes digital marketing a requirement. once customers are in would like of products and services, gone are the times of thumbing through a phonebook to search out them. Now, we tend to whip out our mobile devices or head to our computers for answers – and that we find them quick.
Using Digital Media to Make Your Business and Brand
No matter what size your business is – big, medium or small sized (SMB or SME) – you’ll effectively market your business through affordable digital channels. the foundation of your marketing efforts are your web site. Invest sagely in your web site, and take care that it will the following:
Adequately represents your business and brand (look and feel, messaging).
Adequately speaks to your audience.
Can be found by searchers on high search engines.
Is up-to-date and simply navigable.
Provides multiple channels for client communication.
Connects to alternative marketing efforts.
It is suggested that you just work with an expert web design firm that’s skilled in web development and search engine optimization. as a result of your web site is that the foundation to and from that all alternative digital channels can lead, it ought to be considered one among your prime business investments.
Once you’ve got your web site complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media.
If you’re really on a shoestring budget, these are efforts which will be done in-house (by someone with the right knowledge) or for a low price by an outside digital marketing agency.
Take care that all of your efforts lead customers back to your web site wherever they’ll absolutely engage with your business, merchandise and services, and select the channels through that they contact you.
If you are interested in obtaining aggressive with search marketing, you’ll put aside some digital marketing bucks for search engine optimization and pay-per-click advertising.
Several businesses nowadays rely heavily on being found on-line to gain new customers. a common thought among business owners is that merely having a web site means customers can find it. Not so.
Your web site should be built with specific key words and phrases, meta data, page content and linking strategies that may help it reach top search rankings.